Anything But Beer
Anything But Beer was a small, craft brewery that was located in Upstate New York. They unfortunately closed the summer of 2022.
However, with their beverages focus on being a gluten free and appealing for anyone who enjoys having a beer without the taste of beer, it was a community favorite and one that I thoroughly enjoyed drinking during 2020-2022 while I worked with the team.
Anything But Beer was scaling its brewery at the end of 2020 after introducing multiple to-go delivery options, local food funding events, and more events. With all of this expansion into the local community, I stepped in as a person to help handle the brand image maintenance across numerous platforms such as social media and in-house designs for marketing and publicity.
From posters, swag items, social posts, and photographs, I enjoyed adding to the upbeat, overwhelmingly positive and fun social media and public presence of Anything But Beer with the local community. Expanding off of their brand into integrating illustrators, other creative professionals in videography and video editing was an excellent growth opportunity into creative management.
